The video isn't just fun to watch (and dance along) but also fits a couple of points in Siena's bid book to become European Capital of Culture in 2019.
- adapt, change and reuse any type of normally copyrighted material, is the idea behind Copywrong. This must be exactly what Pharrell must have been hoping would happen to his song to make the world's first 24 hour video go viral (obviously always with a reference to the man himself).
- Play the City is supposed to bring in the sound. Choirs and young orchestras will get Siena to vibrate and provide ample opportunities for a dance or two. Music therapy will be a focus of Play the City and hopefully bring us much happiness into town as Pharrell's song.
- Still Dancing will provide technical and medical support to make sure everybody can join the fun - handicapped or not.
Want to be happy somewhere else in the world? Check out Action for Happiness, a movement for positive social change, which hopes to develop a long lasting impact for a happier planet.